Your Guide to Voice Search SEO in 2018
Authored by: Harsha Reddy from seotribunal.com
Today, voice search is very important for a decent SEO. Just a few years ago, it was not included in any type of marketing strategy, and it didn’t have a significant influence on getting the top spot in online search results. But today, it couldn’t be more relevant.
The methods used to rank the results of a query made by voice search are very different from those used to rank results from a search made from typing. Therefore, it is vital that you start to pay attention to voice search SEO and work out how it can be applied to your business and web pages.
Unsurprisingly, page load speed plays a big role in voice search SEO, with the average page loading in around 4.6 seconds. There are several things you can do to improve this feature, so it is worth doing some research in this area.
Google prefers shorter, concise answers to questions rather than long and rambling ones. This is because the voice search users don’t want to bother themselves analyzing the answer given by the device, but prefer simple and comprehensible information instead.
It seems as though content with a high level of social engagement will perform well when it comes to search engine results, such as those that have been shared on multiple occasions on social media sites. Therefore, boosting your social media engagement could create the desired effect when it comes to SEO.
Despite the fact that Google will only read out a snippet from a voice search result, that doesn’t mean the whole page should only have a small amount of content. Google tends to source the answers to a voice search from long-form content.
Of course, these are just a few of the many things that Google takes into consideration when ranking its results. You can check out the infographic created by the knowledgeable team at seotribunal.com to learn about how you can ride this new trend in SEO and come out on top.