SEO Study

Some examples of our SEO work.

Research Marketing Company

CLIENT: A research company W/ multiple locations:

We were approached by the client based on a referral and they explained to us that they were working with another company but were frustrated because they weren't seeing the results. The SEO company wasn’t returning phone calls and the response rate was getting worse.

Urban Analog's SEO Analysis

We came in and did an analysis of the situation. We found that the client had a long history of very good SERP listings. We determined that the web redesign was the major issue and that the person who had done the re-design simply wasn’t versed in Search Optimization.

Existing Issues on clients web site:

  • Fallen almost completely off local search.

  • Primary keywords weren’t showing up in search at all.

  • Broken links and orphaned pages.

  • Minimal page copy

  • Duplicate copy on multiple pages.

  • Low keyword saturation

  • Missing meta content and alt tags.

  • Low page count.

  • Mostly static content

  • No blog.

Next, We talked with the client and suggested adding a google ads marketing campaign to immediately get them back to page one while we engaged in re optimizing their site. They loved the idea and we asked them to give us 6 months to turn things around.

Urban Analog offered a solution  

Stage one:

We did some keyword research and launched a google ad campaign to get them trending on page one again.

Stage two  

Once the ads were running we began optimizing the website pages to better target the specific keywords. We found that there were very few images and the overall copy was extremely low on many pages. We also found that they used to have a blog that trended well but no longer existed.

How it played out

Our changes were reflected right away. Within three months we had seen significant growth and began focusing on content creation and installing the blog back on the site. By the end of 6 months we were able to drop the SEM campaign because we had nearly returned the site to it’s previous glory. Now instead of being invisible on the first three pages, we had multiple results on page one and owned the local business search and knowledge panels. Our growth prompted the client to sign on for another year and write a five star review.

Result over the previous 6 months:

We were able to stop the backslide of keyword positioning and with our ad campaign coupled with SEO work we significantly moved the needle for the first 6 months.

  • Users Increased 613%

  • New Users Increased 597%

  • Sessions Increased 658%

  • Sessions Per User Increased 6%

  • Pageviews Increased 973%

  • Pages/Sessions Increased 42%

  • Avg Session Duration Increased 31%

  • Bounce Rate down by 95%

  • Unique Page Views Increased 652%

Doctor offices

CLIENT: A doctor clinic W/ multiple locations:

When the client first reached out to us, they had been working with another company but were frustrated because they weren't seeing results. They were spending thousands of dollars and were losing money month to month. 

Urban Analog's SEO Analysis

We came in and did an analysis of the situation. The first issue we found was that the website itself was in major need of a repair or re-design.

Existing Issues on clients web site:

  • Not mobile friendly

  • Contained numerous broken links

  • Spelling errors

  • Poor grammar

  • Incomplete information.

  • Sloppy Code

Next, we looked at how the client was spending their money and what they were being offered in exchange.  It appeared that the client was spending thousands on radio advertisement and word optimization without fixing the underlying issues in the site. The SEO reports the client was getting from their existing team contained no real data to support the claims being made.

Urban Analog offered a solution  

Stage one:

We sat down with the client and convinced them to suspend their existing SEO campaign spend until we could fix the current site issues and make it mobile friendly. We re-organized the pages into a more UI friendly layout with clear calls to action and added blog functionality.

Stage two  

Once the site was fixed, we did a competitive analysis to see where the client stood in relation to their primary competitors.  We combined all the data and put together a comprehensive report on our plan of attack.

Stage Three - The plan of attack

We provided the client the following plan of attack to boost revenue, improve conversion, and drive organic search.

  • Implemented a regularly scheduled SEO ranking report that included data to support our findings.

  • Designed and launched landing pages for use with Google Ad-words campaign.

  • Connected with industry influencers to expand our network.

  • Launched a social campaign to announce our new web site and marketing specials.

Tough going at first.

Our biggest challenge was managing expectation. This was going to be a marathon and not a sprint - It's never easy telling a client that it would take a few months for real changes to begin to show.

The first month was slow but by month three we were showing dramatic growth and a decline in bounce rate . By the half year mark we had nearly doubled traffic and expanded our 1st page keyword listing. Our average time on page was over 5 Minutes for our most popular services and blogs. By 9 Months we had beat our #1 competitor for our top keywords and, in some cases, appeared multiple times on page one. We even out ranked our strategic partners for their own keywords

The overview of the last year working with this client we grew their organic traffic from low 40% to over 73%. Because the site was now mobile friendly, we could see that nearly half of our total traffic was coming mobile first and our average time on page was about 5 Minutes with some of our blogs exceeding 10 minutes. 

Result:

  • Pageviews increased 163% over previous year.

  • Unique Pageviews increased 179.37%

  • Avg. Time on Page grew by 54.32%

  • Bounce rate dropped by 4%

  • Exit % dropped by 15%

  • Button clicks are up 52% for the year

  • Newsletter conversion up 33%