Client Study for I-Mate
Package design concepts.
IMATE was a company that dealt in high end executive level Microsoft Windows phones. David Wall of Urban Analog was asked to come in and assist in the art direction in the building of a product called "MOMENTO live" from a company out of the UK that was later purchased by IMATE. The company was called "A Living Picture", and they had created one of the first remote video picture frames on the market. They had created an office in downtown Seattle to be near Microsoft (where the frame OS was being built.) The job required packaging design, retail endcap, marketing assets, and web UX, IA, along with final design handoff. David Worked with the ALP/Momento team (overseas) while managing the Seattle location. The project lasted about 6 months prior to the IMATE buyout. David was also the primary connection for the Seattle relocation to the new IMATE offices in Redmond WA., during the transition between the two companies.
Shown here are some of the packaging concepts we designed for the screen remote. We also included "How-to" diagrams (shown below) for battery change and frame assembly.