Online Marketing Fundamentals

Online Marketing Fundamentals


What you will learn...

After this class you will know how to:

  • Google Analytics (GA) to your website: We cover how to create a GA account and connect it to your existing website. You get a brief overview of the Analytics tool and how to use it to track your traffic.

  • Basics of SEO: You will learn about website structure, SEO basics, how to improve your SERP (Search Engine Results Page) ranking, and more. By the end of the course you will have enough knowledge to improve your own website listing and avoid unreputable companies offering quick solutions.

  • Search console: Connect with Search console - Verify and connect with GA to track organic traffic. Manage your site health - View and fix issues.

  • Connect to (and manage) google business pages.  You will learn how to claim your web listing, set up an account, use this information to improve your local search and connect with customers. We will also show you how to deal with bad reviews.

  • How to write SEO blogs & content. You will learn tricks for writing SEO based blogs that content that generate clicks and shares.

  • How to find and fix issues with your current site. I'll show you some free tools that you can use to find errors in your current website and show you what to do to fix them - We will outline most common errors and talk about keywords and long tail keywords:

    • what they are

    • why they are important

    • how to use them in your website structure.
      (May include basic html understanding )

  • How to improve your ranking on local search:
    Best practice for improving local search and why it is important.

  • Social Overview: Brief overview of the various social platforms and how and why they may or may not be important to your business.

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