Content Marketing
As of 2018, 84% of US companies with 100+ employees use content marketing tactics.
While this doesn’t come as a surprise, it does emphasize how vital content marketing is for brands in 2019 and beyond.
Content marketers often follow their established routines, relying on best practices for content creation, distribution, and analysis. However, sticking to the same practices for an extended period can lead to outdated brand and content. Even if your content marketing is efficient and well-organized, it is crucial to continually analyze current trends and explore innovative techniques and tools.
To assist you in discovering new tools and staying at the forefront of content marketing trends, we present a comprehensive content marketing checklist for 2019. Employ these tactics, ideas, and tools to revitalize your content marketing strategy and give it the boost it needs for this year.
Document Your Content Marketing Strategy
Were you aware that just 39% of content marketers have a documented content marketing strategy for their organization? Interestingly, among top-performing organizations, this figure rises to an impressive 65%.
Research has shown that individuals who write down their goals are more likely to achieve them, and the same principle holds true for documenting your content marketing strategy. In 2019, make it a priority to set aside time to put in writing and review your organization's content strategy, goals, and ongoing efforts. Take the opportunity to assess your content marketing progress. Are you on the right track? And where can you make improvements to enhance your results?
Analyze Competitors’ Tactics
Ever feel like your content has become repetitive or dull? It's crucial, when marketing, to constantly seek inspiration. A great way to start with this inspiration is by examining your competitors' approaches and finding ways to adapt your content strategy to differentiate yourself from the rest.
Choose a section of your content strategy that you wish to enhance and carefully analyze how your competitors achieve similar objectives. Then, engage in brainstorming sessions to discover innovative ways to outshine your competitors by employing their tactics as a foundation.
For example, if your competitor writes blog posts on a particular topic, take it a step further and develop a captivating content series featuring videos, downloadable guides, or interactive content to add more value and engagement. By embracing such creativity, you can invigorate your content and set it apart from the competition.
User experience is important
In 2019, user experience ceased to be an afterthought; it became an absolute necessity. Your content must be adaptive to the user's device, catering to and surpassing their informational or entertainment requirements. User experience should take a leading role in shaping the information flow on your website.
Take the time to evaluate your website's user experience and identify areas for improvement. Consider streamlining the buying process by bundling content together, as 52% of buyers in a 2018 Demand Gen Report strongly agreed that brands should provide relevant content packages to expedite their research phase.
Additionally, analyze other aspects of user experience, such as content flow, page load speed, and accessibility for various devices and impairments. Your content marketing endeavors should consistently create a unique and immersive experience for your audience, ensuring they have a seamless and enjoyable interaction with your brand.
Content Marketing Checklist
If you are interested in learning more, we are offering a complimentary guide outlining “25 Marketing Tips that You Really Should Try ”. This guide provides a Content Marketing Checklist that you can use to grow your business.
