Marketing Services
Brand Strategy / Brand Identity / Messaging / Copywriting / Collateral Design / Web Design / Web Development / SEO / SEM / Usability / Illustration / Design
WHAT IS MARKETING?
Unfortunately, many companies offer marketing services without actually being able to tell you what marketing is. Read this is popular analogy explaining what the different marketing functions are and learn how they combine to become marketing.
THE CIRCUS ELEPHANT
The circus is coming to town and they need your help to find where to pitch the big top - This is Market Research.
You then paint a sign that announces that the circus is coming to town - This is advertising
You then place the sign you painted on an elephant and walk it through town - This is promotion
The elephant gets away from you and tramples through the mayor’s garden and it makes the evening news - This is publicity
You apologize to the Mayor and get him to laugh about it - This is Public Relations (PR)
You intentionally lead the elephant by schools and through neighborhoods - This is Market Segmentation
When the town comes to the circus, you show them games, treats, and merchandise they can purchase. You explain how fun this event will be, answer questions, and get them to buy tickets. This is sales
If you created, planned and managed all of the above - THAT’S MARKETING.
The experience & the track record.
We have worked with a number of companies across the US and Canada to help them take their business to the next level.
From a local bakery that doubled their online sales, to an east coast butcher that grew sales by over 100K, we measure success through our clients.
Today, the world is full of people after your money without offering substance. We encourage you to read our reviews and talk to our clients to make sure we are the right business for you. If that wasn’t enough, we offer a free one hour consult before you even begin.
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I re-designed a testing environment that Disney used to allow their child companies to feature test upgrades prior to roll out.
This project was created while working as a contractor for The Disney corporation. The division I worked with was part of SSO (Single Sign On) and had to do with the login process and how it communicated between each company. The platform allowed each child company to test new feature updates prior to roll out - ensuring a seamless transition with each update.
I presented the project prior to taking a new job with a different company and it was so loved that DISNEY asked me to return and present the project as part of their submission for World Usability Day. I still maintain a fantastic relationship with this company.
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Tirebuyer is an online, e-commerce tire company selling product from Business to Consumer. I helped to launch this company as the Lead UX Architect for all web projects.
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We were approached to help this NY Business grow sales by creating an e-commerce website that allowed “ship-to-home” and “in-store-pick-up”.
In addition to creating the website, we provided consulting, social marketing, packaging, logistic services and more.
The result of our work has shown an increase in online revenue exceeding $100k per annual.
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As a UX architect working on contract with T-Mobile in 2012 - I designed a re-imagining of their online store. T-Mobile was in the middle of an AT&T acquisition so I used my time to design a strategy around improving the brand image and developing a more compelling online presence.
While working on the project, an executive saw what I was working on and asked me to spearhead the relaunch using my design. -
A sample of some of the UX work created while working with start-up company in the business to consumer market
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While studying Italian, our founder discovered that online translators typically failed when it came to accounting for grammatical gender structure in a language. He decided to propose some design modifications that were aimed at improving the accuracy of the translation.
This concept shows the process we took to determine a solution that would better serve the product.
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In 2014 I designed and launched a tech company called “GoodRoadNetwork”. The application was designed to help musicians be more efficient and successful when booking a tour to promote their music. The web app included a large array of tools that helped with booking, setting budgets & managing finances, creating itineraries, tracking success metrics, promotion and more.
Case Studies & Project Overviews
What our clients think of us
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Urban analog did not disappoint.
David knows what he is doing and took the time to explain a lot of the technical side of things. I’m more than happy to recommend his work. He is a true professional.
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I would highly recommend Urban Analog.
They are fast, efficient and understand our business. Thank you David; we appreciate you and your professionalism so much.
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Patient & knowledgeable.
David Wall was patient and knowledgeable. He helped design our website and listened to all our needs. We highly recommend Urban Analog (David Wall)
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Dave is amazing at his craft
Dave is amazing at his craft. Always helpful and responsive. We couldn’t do it without him.
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David Wall of Urban Analog is awesome!!!
He created the framework for my website in Squarespace that I can now easily go in and edit myself. Having this flexibility, especially for a start-up business on a tight budget, is invaluable. He is super knowledgeable, smart, flexible, kind and funny. I will continue to use him going forward as my website and company continue to grow.
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David Wall was a pleasure to speak with
He completely understands my concerns and addresses the questions directly and offers suggestions. I’m excited and looking forward to seeing my new website.
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They helped us to build an amazing landing page.
They listened to our needs while also providing professional advice to reach the outcome we aspired. Great and efficient communication throughout the process. I would highly recommend if you want to achieve actual business growth.
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David is seriously the best!
He is crazy knowledgeable, very personable, down to earth, pragmatic, very creative, and not a know-it-all. He will meet you where you are to get you to the next step.
Go hire him. You won't regret it! -
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Hands down the best I have worked with
Superb quality coupled with the rare ability to do it on schedule. We will definitely be a long time customer.
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The team at Urban Analog is Awesome!
Not only are they professional but they do excellent work in a timely fashion. I would recommend them for any web or developement project your looking to get off the ground!
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Highly recommend this company!
From conception thru the finished product we were expertly guided by Urban Analog. Their input, ability to create, coding expertise and optimization skills surpassed any company we have worked with in the past. Our website design and function is better then we ever expected….
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Thanks Urban Analog!
David has been navigating me through all this web stuff since 2017 and I can say more about how it has turned my online presence around!
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Urban Analog continue to do a fantastic job of SEO for my company
He has not only increased our search ranking and overall visibility, he's improved, created and introduced new content on our site, and is a pleasure to work with. I can definitely recommend David Wall and Urban Analog!
