B to C tire distribution company
CASE STUDY
The Business Challenge
Our Founder helped TireBuyer successfully transition from an experimental offering into a recognized competitor in the online tire market while prioritizing a mobile-first experience early on.
However, as business matured, leadership identified a need to:
Build deeper trust with potential customers
Educate shoppers about tire safety, maintenance, and selection
Drive organic traffic and support sales with compelling, useful content
Without clear educational resources, customers were left to form opinions based solely on price — a dangerous bottleneck in a product category where confidence and safety matter.
Strategic Solution
Urban Analog partnered with TireBuyer to design and launch a two-pronged content platform:
Educational Hub: Focused on essential tire knowledge — maintenance, usage, installation, and safety.
Improved Fitment Engine: Help customers make sure they were getting the right product for their vehicle.
Editorial Blog: Aimed at engaging users indirectly with lifestyle, seasonal, and topic-based storytelling.
This structure enabled:
Targeted education for serious buyers
Reduced call center rates and improved engagement
Broader outreach through engaging editorial content
By separating these components, the team ensured each played its role without diluting the core message.
Client: TireBuyer.com, a national online tire retailer backed by American Tire Distributors
Partner: Urban Analog
Engagement: Strategic content development to strengthen brand trust and customer engagement
Context: After launching TireBuyer’s full-scale e-commerce platform in 2012 and establishing early market leadership, the company sought to deepen customer engagement and reinforce its brand as the go-to tire authority online.
TireBuyer.com Est: 2009 | Backed by ATD (American Tire Distributor (largest tire distributor in the United States))
Core Wins
1. Reinforced Brand Authority
TireBuyer became more than a transaction site — it became a trusted resource for tire knowledge. This shift positioned the brand as a reliable expert in a category where consumer confidence is critical.
2. Increased Customer Engagement
Educational content gave visitors practical, actionable insights. This not only improved time on site but also encouraged repeat visits and sharing — a key driver for organic growth.
3. Expanded Marketing Reach
The editorial blog expanded TireBuyer’s footprint beyond traditional product pages. By creating content people want to read, the brand reached audiences who may not have been direct buyers yet — broadening the sales funnel.
4. Long-Term Strategic Asset
Rather than relying solely on paid media or competitive pricing, TireBuyer invested in an asset (content) that continues to generate value over time, supporting both search visibility and brand loyalty.
“It is amazing to me how we take tires for granted... especially when you consider that they are the only thing between us, the road, and the other cars....”
Why This Matters to Business Leaders
In competitive online markets, price and product alone don’t win long-term loyalty. Brands that educate their audience, build trust, and humanize their value proposition create lasting differentiation.
TireBuyer’s content platform did exactly that:
It transformed a tire retailer into a trusted advisor — driving engagement, expanding reach, and underpinning sustainable growth.
