Landscaping Architect Company
Website redesign and business consult
CASE STUDY
Web Re-Design & consulting project
GARDENALIA in Pittsburgh.
Overview
The original site was created using WordPress and looked outdated and cheap. The client did not feel that the website left a good impression with customers.
Key Issues
Missing/broken pages, links, & media
Ineffective web presence
looked "cheap" & "outdated"
Lack of lead generation and calls to action
Poor SEO ranking
Re-organization of navigational structure
Our Solutions
Used Squarespace as framework to keep the project within the proposed budget. We also chose Squarespace for it’s ease of use and because it presented a lower learning than Wordpress.
We overhauled the page structure to create a navigation that was more meaningful.
Conducted a keyword analysis to refocus the SEO on all pages. We also looked for new opportunities and came up with ideas for content strategies that would help us achieve those goals.
Created the majority of our own assets so that we could move away from generic stock art.
Implemented a content calendar for regular scheduled blog and social updates.
Focused the brand in a way that was more intuitive and re-enforced the slogan "DESIGN, BUILD, THRIVE"
Elevated the focus of revenue generating services While offering deeper drill down to those looking to find more information.
We added the lead generation which was lacking on the original site. The helped to prioritize the focus on those leads based on the "bread & butter" service pages.
Automated a number of internal services in order to free up personnel and minimized human error.
Integrated a third party scheduling API so that appointments and schedules could be booked online. This dramatically improved accounting and scheduling for all parties
Original Website: It generally looked like an outdated template. It was “clunky” and difficult to update. The client was not happy with the impression it left with their clients.
There was a number of spacing issues and no real organization. The client also wanted us to figure out if there was a way we could help with time card submission for field agents.
Updates. The new site was more visual and used parallax to create delight with customers. We divided the navigation into featured sections that aligned with the brand. DESIGN - BUILD - THRIVE were the primary segments that we structured around. The secondary section included education, employment opportunities, Event Calendar, Blog, and a members section for employees to sign in and submit payroll when working in the field.
End result
The client was elated with the new look & feel of the website.
The employee portal saved hours on time entry submissions from the crew and allowed for employees to sign in and out over the phone. This gave them more freedom & improved efficiency.
The scheduling app that allowed clients to book regular maintenance schedules online, not only lead to new business, it also freed up employee time when it came to calendar management because the clients to book themselves based on availability.
The Image portfolios were all updated with new photos optimized for SEO.
The added event calendar we set up on the website allowed them to promote their "in-store workshops" to their client base. This helped them to generate more revenue and increase event attendance.
The new website included an eCommerce solution which meant the client could take work orders online, secure deposits for new contracts, and even sell merchandise for yard maintenance.
With the added lead generation, there was nearly an instant engagement. This not only increased sales, but it also allowed the client to track interest and make educated decisions on where to focus advertising investment.